B2B Search Marketing – Slides, Video and Social

On February 20th I had the honor of speaking at the Business Marketing Association of Kansas City, sharing some insights on B2B (Business-to-Business) search marketing and some actionable “quick wins.”

If you were there, I hope you enjoyed it as much as I did! My favorite part was the Q&A; there were some very smart marketers in the room, which led to some great conversations during and after the event.

You can download my slide deck here, or check out the embedded video, slides and social posts below:

It's a full house @bma_kc event listening to @DavidVogelDotCo #b2bsearchmarketing http://t.co/PmTNVOxVuQ pic.twitter.com/ED1al5ISKw

— Elton Mayfield (@EltonMayfield) February 20, 2014

"We saw an up leveling of the types of leads coming in through our website. That was how I got hooked on #SEO." #bmakc

— emfluence (@emfluence) February 20, 2014

80% of #b2b buyers start with search. And you best be on the first page or you're outta the game. @DavidVogelDotCo #bmakc

— Christina Hergott (@stinahergott) February 20, 2014

80% of B2B buyers start w/ online search. 90% click on 1st page listings only, w/ focus on 1st & 2nd listings. #BMAKC

— Carla Hayes (@CarlahayesinKC) February 20, 2014

85% of Google's revenue comes from AdWords. Whoa. #bmakc

— Jessica Best (@bestofjess) February 20, 2014

"In today's #SEO, for once, my goals as a search marketer align with Google's: positive user experience, engaging content." #bmakc

— emfluence (@emfluence) February 20, 2014

"Don't just create editorial content in your blog. Create engaging, informative, sharable content." – @DavidVogelDotCo #bmakc

— emfluence (@emfluence) February 20, 2014

MT @emfluence: Lose the ambiguous sales speak! Google has to be able to tell (via *words* on the page) what your site is about. #SEO #bmakc

— Jessica Best (@bestofjess) February 20, 2014

Remember Vendors, Chatieties, organizations, and board members are all SEO connections to link with. #bmakc

— Ashley Jackson (@AshleyJacksonPR) February 20, 2014

Google has become smart enough to understand synonyms and what keywords actually mean. Again: aligning SEO w/real people & uses. #bmakc

— emfluence (@emfluence) February 20, 2014

Good explanation of #Google semantic search, user intent from @DavidVogelDotCo #BMAKC good takeaways for us @VinSolutions & @HaystakDigital

— Brandon Kenig (@BrandonKenig) February 20, 2014

.@DavidVogelDotCo Great presentation today. Amazing wisdom & experience all in one person! #BMAKC

— Carla Hayes (@CarlahayesinKC) February 20, 2014