Tag: Sales & Marketing Integration

  • Sales and Marketing – Navigating a Blurry Line

    Today I ran across an interesting question on the CEB B2B Forum (subscription required), and wanted to share my response. The Question: Looking for a little advice/guidance. Our organization is still fairly new to sales, having recently migrated to a sales & service model. As our company’s sales force matures, so does the level at which Marketing supports…