Hi, I’m David Vogel. Thank you for visiting my personal site, where you can check out recent blog posts, view my recent online marketing projects, and connect with me by email or social media. To learn more about me, please view my bio.

the_stackies-300x225Scott Brinker, marketing technology celebrity and editor of the essential ChiefMarTec.com blog, announced Datapipe’s Marketing technology stack as the winner of the inaugural “Stackies” contest. Never have marketing stacks received such a spotlight, and it’s an honor to be part of what will hopefully become a long tradition.

Here’s what Scott has to say about our entry:

This is a beautifully thought out marketing stack. It’s organized primarily by flow across the buyer’s journey, which keeps the customer in mind throughout its architecture. “How does this particular piece of software move buyers forward?” is a great question to ask for every component in a stack.

Under that umbrella, it also clusters components for different marketing functions — SEO, conversion, email marketing, remarketing, CRM, etc. — which acknowledges the different kinds of specialized capabilities required into well-known marketing technology categories. And to boot, it also maps out some of the data flow between these components. The synthesis of these different lenses into a cohesive design is remarkable.

You can read entire coverage of the award and other winners here.

In addition to fame amongst a very small — but fervent – group of marketing technologist, the first place award gave us the opportunity to route $1,000 in award winnings to charity:water.

Here’s our award winning stack (full size); please feel free to contact me if you have any questions about its components or functionality.



B2B Search Marketing @ Integrated Marketing Summit

by David Vogel on September 22, 2014

Below is the slide deck from my talk at the 2014 Integrated Marketing Summit in Kansas City. Thank you for your interest, and for those at the conference, I hope you got a lot of actionable takeaways from the day.

If you got value from the presentation, or want to talk more, please connect with me at LinkedIn or Twitter (@DavidVogelDotCo).


B2B Search Marketing – Slides, Video and Social

February 26, 2014

On February 20th I had the honor of speaking at the Business Marketing Association of Kansas City, sharing some insights on B2B (Business-to-Business) search marketing and some actionable “quick wins.” If you were there, I hope you enjoyed it as much as I did! My favorite part was the Q&A; there were some very smart […]

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B2B Search Engine Marketing – Catch My Preso on 2/20/14

February 5, 2014

I’m thrilled to share insights on search engine marketing for business-to-business (B2B) organizations at the upcoming Business Marketing Association of Kansas City lunch on February 20th. There are a lot of intricacies faced by B2B organizations when it comes to organic search and pay per click (PPC) advertising. I’ll expose these, and share examples about […]

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Guest Blog Posting – A New Approach

January 16, 2014

I’ve recently taken a new approach to guest blog writing that I wanted to share. The concept is so simple, I’m embarrassed I wasn’t doing it earlier. It started when I was doing research for an article on the Layered Tech blog about the largest breaches of private healthcare data during 2013. As I dug […]

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Facebook Search and the new Like Economy

July 10, 2013

Facebook is in the midst of rolling out “Graph Search,” their much-anticipated tool that answers search queries with information culled from their billion users. While still evolving, early test runs show Graph Search excels at helping users discover new things (restaurants, entertainment, people, etc.) based on what their friends—or the entire Facebook user base—Like. The […]

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How a Great Unsubscribe Page Can Save Your Email Marketing

April 25, 2013

I’ve recently been on a crusade to clean up my email inbox by unsubscribing to any non-essential subscriptions. Whitepapers? Gone. Product newsletters? Sayonara. Webinar invites? In the words of Sweet Brown: “Ain’t no body got time for that.” While this aggressive email spring cleaning has been somewhat cathartic, it’s also given me a chance to […]

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Cool March Madness Infographic

March 20, 2013

I love this new infographic and blog post from the Pioneer Services team about the history of the military college basketball teams in the NCAA, NIT and CIT post-season tournaments. A lot of great teams and tradition!

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I’m Speaking at Search Marketing Association

February 24, 2013

UPDATE: This event has been CANCELED due to imminent destruction by another massive snowstorm. Hopefully the metro will be melted enough by March 26 to reschedule. It’s my pleasure to join Josh McCoy and Kevin Pike on stage at the KCSEM event on Feb. 26. You can get full details here and register here. KCSEM’s event […]

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A Six-Minute Primer on Modern Web Design

January 9, 2013

If you haven’t yet, you should check out PBS’ web series “OFF BOOK” that explores trending art and communication formats through easy-to-consume 5-7 minute documentaries. One reason I like the series so much is that they actually got the episode on web design right. I mean, if they can capture the nuances of an ever-changing and […]

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